student research presentation on school crises
This paper, "Student Perceptions of a University Following a Crisis Situation," was produced for ADPR 3510 in Dr. Kaye Sweetser's public relations research class at the University of Georgia. Here Ashley Duel, Andrea Feminella, Jessica Jakulski, Elizabeth Kirby, Jackelyn Lynam, Rebekah Martin & B...
kayesweetser- Length: 5:06
- Views: 4097
- Tags: adpr3510 grady gradycollege UGA publicrelations research experiment
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student research present on nonprofits using social media
This paper, "Profiting Public Relations: A Look at Social Media Use in Nonprofit Organizations," was produced for ADPR 3510 in Dr. Kaye Sweetser's public relations research class at the University of Georgia. Here Lindley Curtis, Carrie Edwards Elizabeth Elmore, Kristen Fraser, Sheryl Gudelsky, J...
- kayesweetser
- Length: 5:34
- Views: 1217
- Tags: adpr3510 nonprofit UTAUT socialmedia publicrelation grady gradycollege UGA survey research
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PR Research Methods Team Working on their Project
Each semester in ADPR 3510, my research methods students at the University of Georgia do an entire original research project with primary data they collect. Here is a group working on their data & SPSS at my house from the spring 2008 semester.
- kayesweetser
- Length: 2:45
- Views: 2106
- Tags: kayesweetser grady gradycollege UGA adpr3510 research researchmethod PR publicrelations SPSS data undergrad athens
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student research presentation on reputation of universities
This paper, "Reputation Management in Institutions of Higher Learning," was produced for ADPR 3510 in Dr. Kaye Sweetser's public relations research class at the University of Georgia. Here Rachel Atcheson, Becca Bauer, Tia Capps, Kimb Daniel, Chanel Isaac, Shundra Jackson, Allison Key and Lauren ...
- kayesweetser
- Length: 4:55
- Views: 1301
- Tags: adpr3510 grady gradycollege publicrelations research survey university reputation reputationmangement
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Sports Reputation Crisis Experiment: Research Presentation
UGA Grady College PR undergraduate students Kristin Ballard, Leah Bishop, Molly Davis, Holly DeJong, Jacqueline Derron, Alexandra Lanier, Megan Trammell, Van Vu, Casie Walker, and Mackenzie Washington present their original research Sports Reputation Management: Crisis Communication Among Profess...
Fans, Relationship & PR: Research Presentation
UGA Grady College PR undergraduate students Samantha Badcock, Lauren Coppage, Meghan Crites, Katherine Durham, Mary Featherstone, Elizabeth Fries, & William Inman present their original research "Fan Identification in Sports: Public Relations as a Management Function." This study assesses the str...
- kayesweetser
- Length: 7:09
- Views: 782
- Tags: uga grady gradycollege PR publicrelations adpr3510 sport relationship fan samanthabadcock laurencoppage meghancrites katherinedurham maryfeatherstone elizabethfries williaminman
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Use of Social Tools among Nonprofit Publics: Research Presentation
UGA Grady College PR undergraduate students Catherine Capers, Lesley Anne Dickerson, Kristin Eichbauer, Rebecca Holton, and Lauren Miller present their original research Relationship Management: A Study of Non-profit Internet Presence. This online survey investigates how a non-profit organization...
- kayesweetser
- Length: 9:51
- Views: 403
- Tags: uga grady gradycollege PR publicrelations adpr3510 katycapers catherinecapers lesleyannedickerson kristineichbauer rebeccaholton laurenmiller
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Fortune 500 Blogs: Research Presentation
UGA Grady College PR undergraduate students Abby R. Marcinko, Casey N. Carter, Courtney A. Garmhaus, Erin E. Wilson, Jason H. Davis, Katie A. Brown, Kayla M. Payne, Elizabeth M. Peterson, Staci L. Dale and Tessa V. Baker present their original research "Closing the Loop: Reconceptualizing Message...
- kayesweetser
- Length: 9:46
- Views: 316
- Tags: uga grady gradycollege PR publicrelations adpr3510 abbymarcinko caseycarter courtneygarmhaus erinwilson jasondavis katiebrown kaylapayne lizpeterson elizabethpeterson stacidale tessabaker
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student research presentation on effect of 'green' in crisis
This paper, "It's Not Easy Being Green: An Analysis of the Public's Reaction to Manipulation of Self-proclaimed 'Green' Companies During a Crisis Situation," was produced for ADPR 3510 in Dr. Kaye Sweetser's public relations research class at the University of Georgia. Here Kim Bonner, Jillian Bo...
- kayesweetser
- Length: 5:05
- Views: 701
- Tags: adpr3510 grady gradycollege UGA publicrelations research experiment
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content analysis: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses using content analysis to better understand online conversations about your organization/client. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
- kayesweetser
- Length: 1:58
- Views: 1163
- Tags: 1metric1minute kayesweetser audience conversation contentanalysis socialmedia measurement monitor metric grady gradycollege publicrelations adpr3510
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competitor analysis: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses how to use content analysis to track conversations about your client's competitor. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
- kayesweetser
- Length: 1:23
- Views: 515
- Tags: 1metric1minute kayesweetser contentanalysis socialmedia measurement monitor metric grady gradycollege publicrelations adpr3510 competitor competition competitoranalysis
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what to count in social media: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses what to count when it comes to social media. She said raw counts of number of followers is not meaningful and suggests counting engagements instead. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
- kayesweetser
- Length: 1:25
- Views: 348
- Tags: 1metric1minute kayesweetser twitter facebook socialmedia measurement monitor metric grady gradycollege publicrelations web adpr3510
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measuring view increase from others' linkage: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses one of many ways you can determine the percent increase of views to your site when others link to you. The computation is simple, take the difference (increase) in views and divide by the average to determine the percent increase. This is a part of a s...
- kayesweetser
- Length: 1:37
- Views: 202
- Tags: 1metric1minute kayesweetser bitly socialmedia measurement monitor metric grady gradycollege publicrelations web adpr3510
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sentiment analysis and tone: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses how to measure tone either through computerized or human-based content analysis. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
- kayesweetser
- Length: 1:43
- Views: 454
- Tags: 1metric1minute kayesweetser twitter tweetfeel socialmedia measurement monitor metric grady gradycollege publicrelations tone sentiment contentanalysis adpr3510
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segment audience: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses how you can use audience segmentation as a way to make regular social media metric reports more focused. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
- kayesweetser
- Length: 1:44
- Views: 213
- Tags: 1metric1minute kayesweetser audience segment report socialmedia measurement monitor metric grady gradycollege publicrelations adpr3510
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Source Credibility in Tourism PR: Research Presentation
UGA Grady College PR undergraduate students Laura Lyn McLeod, Lauren Kelley, Morgan Ingram, Brooke Drinkard, Elizabeth Ragland, Brooke Gerber, and Emily Knab present their original research Who Do You Trust?: The Source of Visual Social Media and its Effect on Perceived Credibility. With the risi...
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